[@BRINT Research]


INTERNET ENTERPRISE STRATEGY & DESIGN
A Real-World Introduction to Electronic Commerce
An Online Guide for Net Entrepreneurs & Managerial End Users
? Copyright, 1997, Dr. Yogesh Malhotra
Katz School of Business, University of Pittsburgh

The original source of this file is located at: http://www.brint.com/enterprise.htm.

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DOWN UP
STARTING AN INTERNET ENTERPRISE

Why?


What?


How?


When?
DOWN UP
? Copyright, 1997, Yogesh Malhotra

STARTING AN INTERNET ENTERPRISE

Why?

Electronic Commerce in ... ????

What?

Goods / Services / Knowledge... INFORMATION

When?
Next Year... This Yearend... This Month... NOW

DOWN UP
? Copyright, 1997, Yogesh Malhotra

STARTING AN INTERNET ENTERPRISE

How?

  • Information (Text, Graphic, Audio, Video, ...)
  • Tools to Create and Channel the Information
  • Techniques to Create and Channel the Information

Design of the Information / Content

Strategy for Creating and Channeling the Information

DOWN UP
? Copyright, 1997, Yogesh Malhotra

STARTING AN INTERNET ENTERPRISE

Malhotra's 4Cs of Internet Enterprise


CONTENT... What [Information] Do You Have?

CONTEXT... What is Interesting About IT?

COMMUNITY... What Social Interaction is Available?

CONTROL... What Interactive Features Are Available?

DOWN UP
? Copyright, 1997, Yogesh Malhotra

DEVELOPING AN INTERNET PRESENCE

Domain, Website, E-Mail, FTP...
Connection, Tools, HW, SW,...

DOWN UP
? Copyright, 1997, Yogesh Malhotra

KNOWING THE WEB...GROWING YOUR SITE

ABCs, Philosophy, Statistics & HTML...



DOWN UP
? Copyright, 1997, Yogesh Malhotra

DECIDING YOUR BUSINESS STRUCTURE

SOHO, Solo, Partner, Inc., LLP, LLC

DOWN UP
? Copyright, 1997, Yogesh Malhotra

BUILDING AWARENESS... IT'S SHOWTIME!!

Engines, Directories, Lists & Yellow Pages

DOWN UP
? Copyright, 1997, Yogesh Malhotra

GETTING SERIOUS ABOUT E-COMMERCE

Promotion, E-Commerce & Assets



DOWN UP
? Copyright, 1997, Yogesh Malhotra

KNOWING YOUR BUSINESS ENVIRONMENT

Scanning the Competitive Environment



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? Copyright, 1997, Yogesh Malhotra

WHEN YOU ARE A GOING CONCERN...

Market Penetration, HRD, Steering Safely....



DOWN UP
? Copyright, 1997, Yogesh Malhotra

TAKING CARE OF BUSINESS STRATEGY

Living Virtual, Intellectual Assets, Reinvention & Intranets



DOWN UP
? Copyright, 1997, Yogesh Malhotra

TOWARD ENTERPRISE NIRVANA...

Facilitate Knowledge Creation... On the Edge of Chaos...








DOWN UP
? Copyright, 1997, Yogesh Malhotra

LEARN, UNLEARN, LEARN...

Define the Benchmark...

Continuously Learn...

Redefine the Benchmark...




CLICK HERE TO SEE A PROTOTYPE BENCHMARK


UP UP
? Copyright, 1997, Yogesh Malhotra